Live Courses

Master Social Media Marketing

Comprehensive curriculum designed to take you from beginner to professional social media marketer with real-world skills

9 Core Modules

Certificate Included

Job Placement

Course Curriculum

Each module builds on the previous one, giving you a complete skill set to succeed in social media marketing

Recorded

Module 1

Foundations of Social Media Marketing

Build your base and understand why SMM works

What SMM actually is and what it is not

How platforms work (Facebook, Instagram, TikTok, YouTube, LinkedIn)

Understanding the algorithm

Difference between organic content vs paid ads

How businesses use social media to generate revenue

Live

Module 2

Audience Psychology and Market Research

Know WHO you are marketing to before touching ads

How to identify your target audience

Buyer personas

Understanding customer pain points

Interest mapping & Competitor research

Why people stop scrolling and what triggers engagement

Live

Module 3

Content Strategy and Creative Production

Learn how to actually produce content that sells

Types of content (reels, stories, carousels, static posts, UGC)

How to create content that sells

Hooks, captions, CTAs

Branding basics (colors, fonts, message)

Tools for content creation (CapCut, Canva, scripts)

Posting schedules and consistency

Live

Module 4

Advertising and Meta Business Suite Setup

The advanced section that makes this course stand out

Proper setup: Business Manager, Ad Accounts, Pixels

Domains + Aggregated Events

Types of campaigns & How targeting works

Ad creative vs ad copy

Budgeting and optimization

A/B testing methodologies

Live

Module 5

Google PPC Management

Master Google Ads and drive high-intent traffic

Google Ads account setup and structure

Search campaigns vs Display campaigns

Keyword research and match types

Writing compelling ad copy that converts

Bidding strategies and budget optimization

Conversion tracking and Google Analytics integration

Remarketing and audience targeting

Quality Score optimization

Live

Module 6

Sales, Client Closing, and Delivering Results

Learn how to close clients and make money

How to talk to business owners

How to diagnose their real problem

How to offer the right marketing solution

Setting expectations

Building monthly retainers or performance-based deals

Reporting, analytics, and showing ROI

Live

Module 7

How to Sell to Business Owners

Master the art of selling marketing services to potential clients

Identifying ideal business owner prospects

Cold outreach strategies (email, DM, phone)

Building your personal brand as a marketer

Creating case studies and social proof

The discovery call framework

Pricing your services confidently

Proposal writing and follow-up sequences

Networking and referral generation

Live

Module 8

Video Editing & Reels Creation

Learn to create engaging video content that captures attention

Introduction to video editing fundamentals

How to make viral Reels and short-form content

CapCut mastery - mobile editing made easy

Adobe Premiere Pro basics and workflow

Transitions, effects, and text animations

Audio editing and music selection

Color grading and visual consistency

Exporting for different platforms (Instagram, TikTok, YouTube)

What Sets Us Apart

Most courses teach marketing, but we teach you how to build a career

Real Marketing Skills

Learn practical skills from platform algorithms to ad optimization

Business Acumen

Understand how to close clients and deliver measurable results

Income Generation

Build recurring income through retainers and performance deals

Ready Packages

Sell discounted Manushak packages and earn commissions instantly

Ready to Start Your Journey?

Join our live courses and get hands-on training from industry experts. Top performers receive employment contracts with Manushak, LLC.

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